COMMON SENSE AI
AI-Powered Enterprise software to help companies manage data privacy regulations
Background
The Common Sense Privacy Wizard and Dashboard is an enterprise software suite that uses the power of AI to offer companies a simple, cost-effective way to understand their privacy choices and manage risk. The Wizard guides users through a series of questions to help gather information about their business practices and create draft privacy policies and labels for the App Store and Play Store. The system offers an upgrade to a Privacy Dashboard, which evaluates privacy practices and identifies actionable insights and potential gaps in adherence to best practices and emerging regulations. Building on foundational IP from Common Sense Media, the nation’s leading child advocacy nonprofit organization, the platform boasts the most extensive repository of privacy evaluations worldwide.
Press:
Ecosystem Challenges
In today’s business environment, it is incredibly difficult to assess and manage privacy regulatory risks. Businesses are faced with ever-changing laws, differing regulations, and high consumer expectations regarding the protection of personal data. The data privacy landscape is hurtling towards an inflection point. More than ever, companies need tools to navigate increasingly complex privacy requirements. In the United States, 13 states have passed their own privacy regulations, eight of them in 2023 alone. Globally, 17 countries passed new privacy laws between February 2021 and March 2023, coinciding with record-breaking fines. The European Union’s General Data Protection Regulation (GDPR) related fines grew 50% from 2022 to 2023
Clarifying the user flow
We worked with stakeholders to review questions intended to capture critical business practices and generate draft privacy policies. The list of questions was long, and data relationships between interdependent questions were complex. This level of complexity was necessary to create a complete and comprehensive privacy policy. Our challenge was simplifying the content for the user, making the tool easy to engage with, and compelling users to complete their work.
Our product team collaborated to represent the data hierarchy in a progressive navigation, only showing information relevant to the particular user’s situation. The UX team designed wizard-style progress indicators, info tips, and calls to action to ensure that appropriate information was captured. We conducted end-user interviews to validate our approach and made improvements as needed. Once the Wizard was designed with a Privacy Policy and Privacy Label output, it was time to move on to the Privacy Dashboard. The Flowerpress team continued iterations to round-out the product.
